when is the best time to post on your Instagram. Is it during the day or night, or does it depend on what you’re posting? Let’s explore some different times and days to post on Instagram, as well as the best types of posts for each day.

At what time do you think most people are checking Instagram?

Most people check Instagram several times a day

Here is the breakdown, if they only checked once per day:

Total Hours in Day  = 24  – 4  = 20

The best time to post on your Instagram is between 12 p.m. and 3 p.m.

12 a.m. to 2 a.m  – this is when most people are sleeping, so they aren’t going to be checking their Instagram

5 a.m.-7 a.m  – Most people check Instagram as they wake up in the morning, but chances that you’re followers are up at this time are low

8 a.m.-11 a.m  – This is when people are commuting to work, which means they’re on their way and not going to check Instagram notifications yet

12 p.m.-3 p.m – People have just gotten back from lunch, so chances of your followers checking their Instagram immediately after this are high

Best time to post – 3 PM

3 p.m.-5 p.m  – This is a time when most people get off of work and start to check their phone, so there’s a chance that they’ll see your posts from earlier in the day if you post during this time period

6 p.m.-9 p.m.  – After work, most people are heading home or to happy hour, so chances are they won’t be looking at their Instagram yet

10 p.m.-4 a.m . This is when most people stay up late on their mobile devices, but they’re not going to see your posts since they’re sleeping

4 a.m.-8 a.m  – This is another time when people are sleeping, but there’s a chance that your posts from earlier in the day could be seen if you post during these hours

Best Times to Post

Photos posted to Instagram at 12 p.m. get 38% more likes than photos posted to Instagram at any other time (on average)

1 p.m.  – Posting at this time makes your photos 25% more likely to get likes than posting at any other time of the day

5 p.m. – People are checking Instagram on their way home from work, so you have a prime opportunity to grab someone’s attention with an interesting photo.