Using PPC (Pay-Per-Click) advertising can be challenging – but choosing whether to use it as your main form of marketing or simply as a secondary offering is even more challenging. There are plenty of reasons why you should choose to use PPC companies – and they can be summed up in one simple word: traffic.
Statistics show that, on average, paid search generates more traffic than other marketing strategies, and conversions are often significantly higher.
Organic SEO and PPC advertising each have strengths and weaknesses, making them ideal complements to each other in your online marketing strategy.
What is PPC advertising?
PPC stands for “pay per click”, which refers to paid search advertising where you are charged every time someone clicks on your ad. You only pay when someone clicks on your ad, and the amount you pay is determined by the bid you place.
For example, if you set a bid of $1.00 per click and one person clicks on your ad, you will be charged $1.00. If 100 people click on your ad, you will be charged $100.00 (the maximum amount CPC allows). If no one clicks on your ad, there is no charge.
There are several different types of PPC advertising, including search engine PPC ads that match keywords typed into search engines, display ads which appear on websites, mobile PPC ads, video ads and social media PPC advertising. For example, if we bid on the keyword “SEMrush”, our ad might appear in the top spot on the Google results page.
PPC ads are easy to set up, they can be highly effective, and they are often cheaper than other types of advertising. But PPC requires a significant upfront investment, so it’s only suited for some businesses.
What is Organic SEO?
SEO, or search engine optimisation, uses a variety of strategies and tactics to help your website rank higher on search engine results pages. The goal of SEO is to naturally increase your site’s visibility, eventually leading to more clicks and visits.
Organic SEO can also be referred to as “natural” or “earned” results. This means you’re getting results from Google because people search for your products and services, not because you’ve paid to be there.
It optimises your site for search engines so that you rank higher on organic (non-paid) search results pages (SERPs). The goal is to get more traffic without having to pay for it.
Organic search results are generally viewed as more relevant than ads because they’re based on what people have searched for rather than on paid advertising. You can’t just publish a blog post once and sit back and expect it to rank high. You must consistently update your content, engage with your audience, and stay active on social media to build your brand reputation.
How is PPC different from Organic SEO?
Organic SEO focuses on creating quality content for your audience while optimising that content for keywords relevant to your company’s niche. This can include increasing the number of backlinks from reputable websites (such as Forbes or Entrepreneur) that point back to your site and using relevant keywords in blog posts and other forms of social media sharing.
The main difference between PPC and Organic SEO is how they are measured. PPC is typically measured in cost per click (CPC), while Organic SEO is generally measured in traffic.
Unlike SEO, PPC, or pay-per-click advertising, involves paying for traffic from major search engines like Google and Bing. PPC advertisements appear above organic search results and sometimes below them as well.
PPC advertising typically focuses on getting customers to click on your ad and visit your website. In contrast, Organic SEO focuses on getting more visitors to your website without paying for clicks.
With PPC, you pay Google every time someone clicks on your ad. You don’t pay anything if someone doesn’t click on your ad. With organic SEO, you don’t pay for any traffic that comes to your website through search engine listings — it’s free!
Top 5 reasons to choose PPC advertising
The benefit of PPC vs organic ranking is that you get quicker results and often at a lower cost than SEO.
- A PPC search campaign will target keywords and phrases relevant to your campaign, and the response rate is usually higher. This means you’ll get more traffic from the same budget than if you were doing organic SEO alone.
- PPC ads can appear in several places, for example, on top of a list of search results or alongside them. With PPC ads, you can create multiple ads shown when someone searches for different variations of the same keyword or phrase (known as “keyword matching”). You can optimise your ads for conversions at any time during the campaign, so if you want to increase conversion rates, you can do that right away without waiting for Google’s approval (which can take weeks).
- You can limit both when and who sees your ads by only showing them in specific locations, to people of a certain age or ethnicity, or during a particular time of day. You’ll have access to data about your competitors’ paid advertising strategies, which can give you insights into how they’re marketing their products or services (and what might work best for yours).
- You can reach people actively searching for what you have to offer. You can target specific keywords or phrases related to your products and services with PPC. This allows you to reach only those likely to be interested in what you offer.
- You can control where the clicks go on your website. Organic SEO takes time before traffic starts coming in from Google search results. With PPC advertising, however, you can quickly track how many clicks each ad receives and which keywords convert into sales to know what works best for your campaign.
Wrapping Up
The difference between the two is clear: PPC relates to advertising your business, while organic SEO focuses on your company website and landing pages. Think of PPC as being limited to paid ads, while organic SEO is more diverse, encompassing everything that falls under the category of ‘organic’.
Leave a Reply